The students and faculty at North Park have different needs and wants as to what they want in a beverage. Students that purchase food and drinks from the cafeteria regularly want tasty, affordable, healthy food, while having the choice to customize what they buy to meet their own preferences.
As mentioned previously, with the demand of healthy and tasty food, customers want this food to be a reasonable price. Students are more likely to have disposable income, and are usually willing to spend about $1.00-$2.00 on a beverage in school. Therefore, they would be willing and able to spend about $1.50 on regularly on a beverage according to our survey results.
To get students interested in buying products from the cafeteria, advertising is essential. By giving out free samples, students get at glimpse at what our product will taste and look like. Effective advertising of our product can lead to higher demands of our drink as well as more popularity.
A few advertising techniques we will be using are posters all around the school, advertisements on the televisions in the commons and caf, as well as ads on social networking sites such as Facebook, Twitter, etc. According to our survey results, these would be the most effective ways to market and advertise our product.
Our product is targeted towards all faculty and students that attend North Park. It is healthier than pop and fits into the category of healthy beverages sold atNorth Park. We recommend all students and faculty to try Arizona because it is refreshing, tasty, healthy and affordable! However, we think our product is more suitable for the students at North Park because this type of drink is more popular with the student population when contrasting with the faculty population.
According to the results, the average 60 students will buy a can of Arizona every day, 3-4 times a week. That brings our weekly sales from 1380 to 6210 cans sold a week.
According to the survey, most students would prefer to buy our beverage at lunch, which concludes 92% students surveyed who will definitely buy our drink. After a month the estimated demand is $1265 and $275 weekly.
Even though our product one of the best sold in the cafeteria, there is still competition between other beverages being sold in the cafeteria such as lemonade, juice, chocolate milk (fairly popular) and a few others. In addition to, the Hasty Market, Esso Gas Station, Trinity Commons and the Foodland plaza who are also selling drinks at a low price.
Even though our product would be the best sold at the Commons Corner Store, there are still a few problems that may arise. One of these problems would be competition with the other sellers. There are other beverages being sold in the cafeteria such as lemonade, juice, chocolate milk (fairly popular) and a few others. Another problem that may arise would be lack of student interest because many students purchase their lunches off school property at the Hasty Market, Gas Stations, Trinity Common, and Foodland. We could potentially lose our customers to these stores, or to students who go home for lunch, do not buy lunch, or bring their own lunches from home.
As mentioned previously, with the demand of healthy and tasty food, customers want this food to be a reasonable price. Students are more likely to have disposable income, and are usually willing to spend about $1.00-$2.00 on a beverage in school. Therefore, they would be willing and able to spend about $1.50 on regularly on a beverage according to our survey results.
To get students interested in buying products from the cafeteria, advertising is essential. By giving out free samples, students get at glimpse at what our product will taste and look like. Effective advertising of our product can lead to higher demands of our drink as well as more popularity.
A few advertising techniques we will be using are posters all around the school, advertisements on the televisions in the commons and caf, as well as ads on social networking sites such as Facebook, Twitter, etc. According to our survey results, these would be the most effective ways to market and advertise our product.
Our product is targeted towards all faculty and students that attend North Park. It is healthier than pop and fits into the category of healthy beverages sold atNorth Park. We recommend all students and faculty to try Arizona because it is refreshing, tasty, healthy and affordable! However, we think our product is more suitable for the students at North Park because this type of drink is more popular with the student population when contrasting with the faculty population.
According to the results, the average 60 students will buy a can of Arizona every day, 3-4 times a week. That brings our weekly sales from 1380 to 6210 cans sold a week.
According to the survey, most students would prefer to buy our beverage at lunch, which concludes 92% students surveyed who will definitely buy our drink. After a month the estimated demand is $1265 and $275 weekly.
Even though our product one of the best sold in the cafeteria, there is still competition between other beverages being sold in the cafeteria such as lemonade, juice, chocolate milk (fairly popular) and a few others. In addition to, the Hasty Market, Esso Gas Station, Trinity Commons and the Foodland plaza who are also selling drinks at a low price.
Even though our product would be the best sold at the Commons Corner Store, there are still a few problems that may arise. One of these problems would be competition with the other sellers. There are other beverages being sold in the cafeteria such as lemonade, juice, chocolate milk (fairly popular) and a few others. Another problem that may arise would be lack of student interest because many students purchase their lunches off school property at the Hasty Market, Gas Stations, Trinity Common, and Foodland. We could potentially lose our customers to these stores, or to students who go home for lunch, do not buy lunch, or bring their own lunches from home.