This report will propose an outline to how we market our beverage,Arizona.
The goal of our company,Arizona, is to market our product and company effectively to make it one of the most successful products sold atNorth Park.
The method we used to obtain research about our product was a survey which was intended for the students/staff that attendNorth Park. The results from the survey suggested that posters, social networking and television commercials would be the best way to market and advertise our beverage. These would be the most effective ways of getting our audience’s attention. More results from our survey suggest that our product should be sold at about $1 a can. Most students are only willing and able to spend that much on our beverage everyday and we think this price is fairly reasonable. 93% of the people that responded also said that yes, they would buy our product and most are in school during their lunch.
With the information gathered from the results our survey, our company decided upon the features and differentiations of our product, the price we would sell the product for, the channel of distribution and the way we would promote and advertise our product to our target audience.
A variety of flavours will be provided to our customers, which allows them to pick, choose and try different types ofArizona. We will be offering 6 different flavours; green tea, sweet tea, lemon tea, half & half lemonade iced tea, watermelon juice, mucho mango and fruit punch. Students and staff will be able to purchase our product before school (cafeteria opens at 8AM), during lunch (periods 3 & 4) and after school (3-3:30).
Posters will be posted all around the school building; commercials will be shown on the televisions in the café and in the commons on the televisions and advertisements will be posted on social networking sites such as Facebook, Twitter, etc. as ways of promoting and marketing our product to our target audience of staff and students. In this way, they will be aware of product and it will draw more attention to it as well.
Arizona will be sold for $1 per can and each flavour will be sold at the same price. The price of our beverage is cheaper than the other beverages being sold at North Park and is the same price before taxes as the Arizonabeing sold at convenience stores. For those who are frequent buyers of our product, we have created a "Zona Card" which allows our customers to collect "Zona Points". You receive one point per can you purchase. Zona Cards are available for students and staff; however the teachers must collect 4 points before receiving a free drink, as apposed to students who will need 9 to receive the 10th free drink.
The channel of distribution for our company is producer to consumer as Arizona will be sold directly to our customers. We believe that with all the positive factors coming from selling our product at North Park, it will be a huge success!
This report will propose an outline to how we market our beverage,Arizona.
The goal of our company,Arizona, is to market our product and company effectively to make it one of the most successful products sold atNorth Park.
The method we used to obtain research about our product was a survey which was intended for the students/staff that attendNorth Park. The results from the survey suggested that posters, social networking and television commercials would be the best way to market and advertise our beverage. These would be the most effective ways of getting our audience’s attention. More results from our survey suggest that our product should be sold at about $1 a can. Most students are only willing and able to spend that much on our beverage everyday and we think this price is fairly reasonable. 93% of the people that responded also said that yes, they would buy our product and most are in school during their lunch.
With the information gathered from the results our survey, our company decided upon the features and differentiations of our product, the price we would sell the product for, the channel of distribution and the way we would promote and advertise our product to our target audience.
A variety of flavours will be provided to our customers, which allows them to pick, choose and try different types ofArizona. We will be offering 6 different flavours; green tea, sweet tea, lemon tea, half & half lemonade iced tea, watermelon juice, mucho mango and fruit punch. Students and staff will be able to purchase our product before school (cafeteria opens at 8AM), during lunch (periods 3 & 4) and after school (3-3:30).
Posters will be posted all around the school building; commercials will be shown on the televisions in the café and in the commons on the televisions and advertisements will be posted on social networking sites such as Facebook, Twitter, etc. as ways of promoting and marketing our product to our target audience of staff and students. In this way, they will be aware of product and it will draw more attention to it as well.
Arizona will be sold for $1 per can and each flavour will be sold at the same price. The price of our beverage is cheaper than the other beverages being sold at North Park and is the same price before taxes as the Arizonabeing sold at convenience stores. For those who are frequent buyers of our product, we have created a "Zona Card" which allows our customers to collect "Zona Points". You receive one point per can you purchase. Zona Cards are available for students and staff; however the teachers must collect 4 points before receiving a free drink, as apposed to students who will need 9 to receive the 10th free drink.
The channel of distribution for our company is producer to consumer as Arizona will be sold directly to our customers. We believe that with all the positive factors coming from selling our product at North Park, it will be a huge success!