Product Product Features
AriZona beverages come in a standard 695 mL recyclable aluminium cylinder can with a food contact surface resin (a-enamel) that prevents the metals from chemically acting on the drink. In addition, the drink is made up of green tea, which is rich in epigallocatechin gallate (EGCG), a powerful natural antioxidant that prevents and kills the growth of cancer cells without harming healthy body cells. EGCG also lowers cholesterol levels, reduces the risk of cardiovascular disease and infections. Our tea is brewed with natural tea leaves from tea-growing countries such as India and China, and is created with no chemicals, are gluten free, and with the exception of milk, it does not contain any animal derivatives.
Product Differentiation
AriZona beverages are packaged in our award-winning clean, colourful, and visually attractive can with our unique and noticeable checkered background and legible labels. We offer the world's largest variety of flavoured tea that are made with natural ingredients with few calories so the consumers know they are drinking something that not only tastes good, but is healthy.
Promotion
56% of those surveyed said that they notice the most advertisements on social networking sites such as Facebook and Twitter, and 47% answered flyers and posters distributed throughout the school. Online and mobile promotion will take place on the North Park Facebook page, tweets via @LifeAtNorthPark, the North Park website, and BBM Broadcast Messages/text messages regarding our beverages. In the school environment, our beverages will be promoted through audio ads on the morning announcements once every week, short video ads played on the Commons and Caf TVs, newsletters for parents and teachers, and visually attractive posters that will be posted throughout the school.
Price
With the costs of production and transportation and the high demand, we can afford to market our flavoured tea at the low price of $1. Compared to the price of drinks in vending machines and served at the school servery our drinks are cheaper in price and offer more quantity of the drink. In addition, our pricing is the same as our drinks sold at the convince stores - before taxes - but without the travel. This most effective during the winter season because the demand for products outside of the school environment drops due to the weather, so we bring the product to the consumer. For those who are frequent buyers of our product, we have created a "Zona Card" which allows our customers to collect "Zona Points". When buying a beverage, present your Zona Card to the Commons Corner personnel to receive a point. Zona Cards are free and are available for students and faculty members, however the teachers must collect 4 points before receiving a free drink, as apposed to the student Zona Cards that will need 9 to receive the 10th free drink. Zona Cards are unlimited and valid throughout one school year (September-June).
Place
Based in the same city of Brampton, Ontario, Arizona Beverages are brewed/manufactured, bottled, and distributed from the Coco Cola Bottling Company to the North Park Commons Corner Store where they are stocked by store personnel. They are then sold to consumers, mostly students, and school faculty members.
Conclusion
This marketing plan will be effective because it is catered to the responses those surveyed provided. We have also incorporated our own marketing techniques, such as advertising via phone messaging platforms, and using social media outlets. A 355 mL can of pop or juice sells at vending machines for $1.25, however, our pricing creates a positive image because of how low it is in comparison to the price and quantity. Not only will we create returning customers through our quantity and quality tactic, our Zona Cards will allow customers to receive a free drink after a number of purchases of our drink. Finally, with the close proximity of the Coco Cola Bottling Company, we eliminate the need to buy from a wholesaler, making it a more cost-effective plan that will then allow us to sell our products at a low price.
Product Features
AriZona beverages come in a standard 695 mL recyclable aluminium cylinder can with a food contact surface resin (a-enamel) that prevents the metals from chemically acting on the drink. In addition, the drink is made up of green tea, which is rich in epigallocatechin gallate (EGCG), a powerful natural antioxidant that prevents and kills the growth of cancer cells without harming healthy body cells. EGCG also lowers cholesterol levels, reduces the risk of cardiovascular disease and infections. Our tea is brewed with natural tea leaves from tea-growing countries such as India and China, and is created with no chemicals, are gluten free, and with the exception of milk, it does not contain any animal derivatives.
Product Differentiation
AriZona beverages are packaged in our award-winning clean, colourful, and visually attractive can with our unique and noticeable checkered background and legible labels. We offer the world's largest variety of flavoured tea that are made with natural ingredients with few calories so the consumers know they are drinking something that not only tastes good, but is healthy.
Promotion
56% of those surveyed said that they notice the most advertisements on social networking sites such as Facebook and Twitter, and 47% answered flyers and posters distributed throughout the school. Online and mobile promotion will take place on the North Park Facebook page, tweets via @LifeAtNorthPark, the North Park website, and BBM Broadcast Messages/text messages regarding our beverages. In the school environment, our beverages will be promoted through audio ads on the morning announcements once every week, short video ads played on the Commons and Caf TVs, newsletters for parents and teachers, and visually attractive posters that will be posted throughout the school.
Price
With the costs of production and transportation and the high demand, we can afford to market our flavoured tea at the low price of $1. Compared to the price of drinks in vending machines and served at the school servery our drinks are cheaper in price and offer more quantity of the drink. In addition, our pricing is the same as our drinks sold at the convince stores - before taxes - but without the travel. This most effective during the winter season because the demand for products outside of the school environment drops due to the weather, so we bring the product to the consumer. For those who are frequent buyers of our product, we have created a "Zona Card" which allows our customers to collect "Zona Points". When buying a beverage, present your Zona Card to the Commons Corner personnel to receive a point. Zona Cards are free and are available for students and faculty members, however the teachers must collect 4 points before receiving a free drink, as apposed to the student Zona Cards that will need 9 to receive the 10th free drink. Zona Cards are unlimited and valid throughout one school year (September-June).
Place
Based in the same city of Brampton, Ontario, Arizona Beverages are brewed/manufactured, bottled, and distributed from the Coco Cola Bottling Company to the North Park Commons Corner Store where they are stocked by store personnel. They are then sold to consumers, mostly students, and school faculty members.
Conclusion
This marketing plan will be effective because it is catered to the responses those surveyed provided. We have also incorporated our own marketing techniques, such as advertising via phone messaging platforms, and using social media outlets. A 355 mL can of pop or juice sells at vending machines for $1.25, however, our pricing creates a positive image because of how low it is in comparison to the price and quantity. Not only will we create returning customers through our quantity and quality tactic, our Zona Cards will allow customers to receive a free drink after a number of purchases of our drink. Finally, with the close proximity of the Coco Cola Bottling Company, we eliminate the need to buy from a wholesaler, making it a more cost-effective plan that will then allow us to sell our products at a low price.