Recent Changes

. "What is High Fructose Corn Syrup?." WiseGEEK. N.p., n.d. Web. 28 Mar 2012. <http://www.wisegeek.com/what-is-high-fructose-corn-syrup.htm>.
. "Glucose-Fructose Syrup FAQs." The European Food Information Council. N.p., 27 mar 2012. Web. 31 Mar 2012. <http://www.eufic.org/page/en/page/FAQ/faqid/glucose-fructose-syrup/>.Bibliography:
. "About Us." North Park Secondary School. N.p., n.d. Web. 26 Mar 2012. <http://schools.peelschools.org/sec/northpark/aboutus/Pages/default.aspx>.
In-text:
("North Park Secondary")
Bibliography:
. "Frequently Asked Questions." Arizona Beverage Co.. N.p., n.d. Web. 26 Mar 2012. <http://www.drinkarizona.com/productcart/pc/viewcontent.asp?idpage=1>.
In-text:
("Arizona Beverage Co.")
Bibliography:
. "AriZona® Beverages." AriZona. N.p., n.d. Web. 31 Mar 2012. <http://arizona-international.com/>.
In-text:
("AriZona")
Bibliography:
Parkinson, Rhonda. "Green Tea Health Benefits."About.com. N.p., n.d. Web. 1 Apr 2012. <http://chinesefood.about.com/library/weekly/aa011400a.htm>.
In-text:
(Parkinson)
Bibliography:
. "Ministry’s School Food and Beverage Policy encourages healthy eating." Peel District School Board. N.p., n.d. Web. 1 Apr 2012. <http://www.peelschools.org/facts/foodandbev.htm>.
In-text:
("Peel District School Board")

Discussion
TheThe students and staff atNorth Parkallfaculty at North Park have different what they eat/drink. The studentswant in a beverage. Students that purchase the cafeteria on a daily basisregularly want tasty, affordable, healthy food that also tastes good and is affordable. They also want to be able to havefood, while having the choice food, customers also want this reasonable price. Most students don’t get money everyday from their parents or don’tStudents are more likely to have jobs to pay for their own meals so this is an important factor when purchasing food. On average, studentsdisposable income, and are usually spend about $1$1.00-$2.00 on a to spend around $1about $1.50 on a daily basisregularly on a what our product,Arizona,product will taste commons and café,caf, as well as an advertisement pagesads on social Twitter, etc. accordingAccording to our towards all stafffaculty and students that attendNorthattend North Park. It students and stafffaculty to tryArizonabecausetry Arizona because it is the students atNorth Parkasat North Park because this type with the stafffaculty population.
ADD THE PARTS!
-
According to the results onresults, the average Arizona every day.
Weekly, students will buy Arizona 5-6 times.
Which will be 330 cans per week ? Which will beday, 3-4 times a week. That brings our weekly sales from 1380 to 6210 cans each month ?
Accordingsold a week.
According to the survey 67% of the school's population will buy the product mostly which aresurvey, most students rather than staff. Also, the most flavors that is being demanded is Fruit punch (accordingwould prefer to the survey).
- Estimate sales for the product or service based on school size, market demand and competition
According to the survey most of the students buy theour beverage at lunchlunch, which concludes 55 out of the 6092% students aresurveyed who will definitely going to buy our product.
Afterdrink. After a month demand is 1265 $ dollars monthly$1265 and 275 $ week.$275 weekly.
Even though our product one of the best sold in the cafeteria, there is still competition between other beverages being sold in the cafeteria such as lemonade, juice, chocolate milk (fairly popular) and a few others. In addition to, the Hasty Market, Esso Gas Station, Trinity Commons and the Foodland plaza who are also selling drinks at a low price.
would be one of the best sold inat the cafeteria,Commons Corner Store, there are many students also purchase their school property for example at the Hasty Market, Esso Gas Station,Stations, Trinity CommonsCommon, and the Foodland plaza.Foodland. We could to these stores. Somestores, or to students alsowho go home not buy lunchlunch, or bring lunches from home which could also be a problem. home.

Executive Summary -kiran
This report will propose an outline to how we market our beverage,Arizona.
The goal of our company,Arizona, is to market our product and company effectively to make it one of the most successful products sold atNorth Park.
The method we used to obtain research about our product was a survey which was intended for the students/staff that attendNorth Park. The results from the survey suggested that posters, social networking and television commercials would be the best way to market and advertise our beverage. These would be the most effective ways of getting our audience’s attention. More results from our survey suggest that our product should be sold at about $1 a can. Most students are only willing and able to spend that much on our beverage everyday and we think this price is fairly reasonable. 93% of the people that responded also said that yes, they would buy our product and most are in school during their lunch.
With the information gathered from the results our survey, our company decided upon the features and differentiations of our product, the price we would sell the product for, the channel of distribution and the way we would promote and advertise our product to our target audience.
A variety of flavours will be provided to our customers, which allows them to pick, choose and try different types ofArizona. We will be offering 6 different flavours; green tea, sweet tea, lemon tea, half & half lemonade iced tea, watermelon juice, mucho mango and fruit punch. Students and staff will be able to purchase our product before school (cafeteria opens at 8AM), during lunch (periods 3 & 4) and after school (3-3:30).
Posters will be posted all around the school building; commercials will be shown on the televisions in the café and in the commons on the televisions and advertisements will be posted on social networking sites such as Facebook, Twitter, etc. as ways of promoting and marketing our product to our target audience of staff and students. In this way, they will be aware of product and it will draw more attention to it as well.
Arizona will be sold for $1 per can and each flavour will be sold at the same price. The price of our beverage is cheaper than the other beverages being sold at North Park and is the same price before taxes as the Arizonabeing sold at convenience stores. For those who are frequent buyers of our product, we have created a "Zona Card" which allows our customers to collect "Zona Points". You receive one point per can you purchase. Zona Cards are available for students and staff; however the teachers must collect 4 points before receiving a free drink, as apposed to students who will need 9 to receive the 10th free drink.
The channel of distribution for our company is producer to consumer as Arizona will be sold directly to our customers. We believe that with all the positive factors coming from selling our product at North Park, it will be a huge success!

Discussion
The students and staff atNorth Parkall have different needs and wants as to what they eat/drink. The students that purchase food and drinks from the cafeteria on a daily basis want healthy food that also tastes good and is affordable. They also want to be able to have the choice to customize what they buy to meet their own preferences.
As mentioned previously, with the demand of healthy and tasty food, customers also want this food to be a reasonable price. Most students don’t get money everyday from their parents or don’t have jobs to pay for their own meals so this is an important factor when purchasing food. On average, students are usually willing to spend about $1 on a beverage in school. Therefore, they would be willing and able to spend around $1 on a daily basis on a beverage according to our survey results.
To get students interested in buying products from the cafeteria, advertising is essential. By giving out free samples, students get at glimpse at what our product,Arizona, will taste and look like. Effective advertising of our product can lead to higher demands of our drink as well as more popularity.
our product.
Our product is targeted towards all staff and students that attendNorth Park. It is healthier than pop and fits into the category of healthy beverages sold atNorth Park. We recommend all students and staff to tryArizonabecause it is refreshing, tasty, healthy and affordable! However, we think our product is more suitable for the students atNorth Parkas this type of drink is more popular with the student population when contrasting with the staff population.
ADD THE PARTS!
- Estimate projected consumer demand
According to the results on the average 60 students will buy a can of Arizona every day.
Weekly, students will buy Arizona 5-6 times.
Which will be 330 cans per week ? Which will be 1380 cans each month ?
According to the survey 67% of the school's population will buy the product mostly which are students rather than staff. Also, the most flavors that is being demanded is Fruit punch (according to the survey).
- Estimate sales for the product or service based on school size, market demand and competition
According to the survey most of the students buy the beverage at lunch which concludes 55 out of the 60 students are definitely going to buy our product.
After a month the estimated demand is 1265 $ dollars monthly and 275 $ week.
Even though our product one of the best sold in the cafeteria, there is still competition between other beverages being sold in the cafeteria such as lemonade, juice, chocolate milk (fairly popular) and a few others. In addition to, the Hasty Market, Esso Gas Station, Trinity Commons and the Foodland plaza who are also selling drinks at a low price.
Even though our product would be one of the best sold in the cafeteria, there are still a few problems that may arise. One of these problems would be competition with the other sellers. There are other beverages being sold in the cafeteria such as lemonade, juice, chocolate milk (fairly popular) and a few others. Another problem that may arise would be lack of student interest because many students also purchase their lunches off school property for example at the Hasty Market, Esso Gas Station, Trinity Commons and the Foodland plaza. We could potentially lose our customers to these stores. Some students also go home for lunch, do not buy lunch or bring their own lunches from home which could also be a problem.

Background Information
Founded
Founded in 1978, insufficient personnel.
Current Situation
North Park currently consists of 1,403 students (427 in grade 9, 393 in grade 10, 334 in grade 11, and 232 in grade 12). The prices of the beverages in the cafeteria range from $1.00 to $2.00. As of September 1st 2012, the the Ministry of Education’s School Food and Beverage Policy that removed less-healthy food and beverage options from vending machines and school servery. On mornings and afternoons of Monday, Wednesday, and Friday, the school offers a Day Care program for children ages 2-4 at the cost of $9 per session. The cafeteria is open in the mornings (8:00 AM) and during both lunches (3rd & 4th period)

Discussion
The students and staff atNorth Parkall have different needs and wants as to what they eat/drink. The students that purchase food and drinks from the cafeteria on a daily basis want healthy food that also tastes good and is affordable. They also want to be able to have the choice to customize what they buy to meet their own preferences.
As mentioned previously, with the demand of healthy and tasty food, customers also want this food to be a reasonable price. Most students don’t get money everyday from their parents or don’t have jobs to pay for their own meals so this is an important factor when purchasing food. On average, students are usually willing to spend about $1 on a beverage in school. Therefore, they would be willing and able to spend around $1 on a daily basis on a beverage according to our survey results.
To get students interested in buying products from the cafeteria, advertising is essential. By giving out free samples, students get at glimpse at what our product,Arizona, will taste and look like. Effective advertising of our product can lead to higher demands of our drink as well as more popularity.
A few advertising techniques we will be using are posters all around the school, advertisements on the televisions in the commons and café, as well as an advertisement pages on social networking sites such as Facebook, Twitter, etc. according to our survey results, these would be the most effective ways to market and advertise our product.
Our product is targeted towards all staff and students that attendNorth Park. It is healthier than pop and fits into the category of healthy beverages sold atNorth Park. We recommend all students and staff to tryArizonabecause it is refreshing, tasty, healthy and affordable! However, we think our product is more suitable for the students atNorth Parkas this type of drink is more popular with the student population when contrasting with the staff population.
ADD THE PARTS!
- Estimate projected consumer demand
- Estimate sales for the product or service based on school size, market demand and competition
Even though our product would be one of the best sold in the cafeteria, there are still a few problems that may arise. One of these problems would be competition with the other sellers. There are other beverages being sold in the cafeteria such as lemonade, juice, chocolate milk (fairly popular) and a few others. Another problem that may arise would be lack of student interest because many students also purchase their lunches off school property for example at the Hasty Market, Esso Gas Station, Trinity Commons and the Foodland plaza. We could potentially lose our customers to these stores. Some students also go home for lunch, do not buy lunch or bring their own lunches from home which could also be a problem.

FoundedBackground Information
Founded in 1978, North Park Secondary is the Brampton, Ontario. As of 2012, their current enrolment of students attending is 1,386, with 93 staff members. The school their local neighbourhoodneighborhoods as well the school. 7 years ago, North Park had an on campus school store known as the Commons Corner Store but was closed due to lack of sales and insufficient personnel.
Current Situation
North Park currently consists of 1,403 students (427 in grade 9, 393 in grade 10, 334 in grade 11, and 232 in grade 12). The prices of the beverages in the cafeteria range from $1.00 to $2.00. As of September 1st 2012, the the Ministry of Education’s School Food and Beverage Policy that removed less-healthy food and beverage options from vending machines and school servery. On mornings and afternoons of Monday, Wednesday, and Friday, the school offers a Day Care program for children ages 2-4 at the cost of $9 per session. The cafeteria is open in the mornings (8:00 AM) and during both lunches (3rd & 4th period)
Contact Information
10 North Park Drive, Brampton, ON L6S3M1
Phone: 905-456-1906 Fax: 905-456-3696
Notable Alumni
Cassie Campbell, former Team Canada Women's Ice Hockey captain, current anchor on Hockey Night in Canada on CBC.
Mike Harris, silver medalist in curling at the 1998 Olympics, CBC curling broadcaster and golf professional
Little X, music video director.
Shomari Williams, CFL football player

How much are you willing to pay for a can? Choose 1.
- Under 1 dollar
- $1
- $2
- Over $2
2. What flavors do you prefer?
- Green Tea
- Sweet Tea
- Lemon Tea
- Half & Half Lemonade Iced Tea
- Watermelon Juice
- Mucho Mango
- Fruit Punch
3. Where do you most notice advertisements? Choose top 3.
- Facebook, twitter, etc. (social networking sites)
- Television (commons/café)
- Radio
- Flyers, posters, etc. (bulletin boards)
- Bbm/text messages
- Announcements
- North Park website
4. Where are you most of the time (to seeee if they would even stay and buy stuff from the caf in general)
- inside school
- outside school
- off school property
5. Would you buy this product?
- Yes
- No
6. Would you be more interested if you were offered free samples of all the flavours we are selling?
- Yes
- No
7. When will you most likely buy our drink?
- Before school
- At lunch
- After school {SurveyMonkey_-_Survey_Results_(20120401).jpg}